Chic Teak
Timeless teak furniture, treasured for generations
Chic Teak designs and sells elegant, sustainable, top-quality teak furniture for garden enthusiasts. Crafted from the finest Indonesian heartwood teak, their collection is designed to look effortlessly stylish whilst being brilliantly practical and durable.
Chic Teak were looking for a more holistic approach to their marketing, with more consumer touchpoints to raise awareness of the brand beyond a very loyal Client base.
Brand development and getting the foundations in place
After carrying out a thorough marketing review and competitor audit, we started by developing the brand to communicate more of the high-end quality cues the products and service are known for. The logo was developed and a photography shoot commissioned. We then ensured all foundations were in place such as a trade marketing strategy to include trade advertising and direct mail, the development of Chic Teak’s email offering and social media strategy.
A snapshot of my work
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Brand development
Brand development included logo evolution, creation of brand guidelines, tone of voice and copywriting and a new photography direction
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Trade strategy
Targeting of landscape, garden and interior designers and architects through Direct Mail, email and trade advertising
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Digital marketing strategy
Email marketing strategy which included creation of new e-crm template and monthly writing of emails as well as social media