Summerdown
Family-owned Summerdown is a Hampshire-based producer and B Corp, growing and distilling the world’s finest peppermint and creating award-winning luxury chocolates, teas and body, bath and home treats.
A purpose-led brand
I work with Summerdown as their Marketing Manager, helping to grow the brand and spread the word about their incredible peppermint.
Fully integrated brand and marketing consultancy
Working as their in-house Marketing manager alongside a small marketing team, I’m responsible for overall brand & marketing strategy including brand development, packaging, e-commerce website, digital marketing, database management (including writing all consumer and trade emails), brand partnerships and Events.
A snapshot of my work
-
Packaging design
Brand re-design included positioning work and complete overhaul of Summerdown brand; new logo, new packaging, new copywriting and lifestyle photography
-
E-commerce
Design, build and management of e-commerce website
-
Trade marketing
An active trade marketing plan works alongside the direct to consumer marketing plan. This includes email strategy and seasonal point of sale support.