Strategic brand consultancy and fractional marketing leadership for ambitious food, drink and lifestyle brands
Brand and marketing strategy for founder-led businesses
I work with founder-led brands as a strategic partner and fractional marketing director, helping businesses clarify their positioning, strengthen their marketing and build commercially successful brands.
With 25 years’ experience across agencies, global FMCG brands and independent consultancy, I bring senior-level strategic thinking without the overhead of a full-time marketing director or large agency.
From brand development and launches to marketing strategy and implementation, I work as a trusted partner to growing businesses who want clarity, momentum and commercially grounded creative thinking.
When you’re growing a brand, marketing can quickly become overwhelming
Many growing businesses reach a point where:
the brand no longer feels clear or consistent
marketing activity lacks direction
agencies need managing
ideas aren’t translating into sales
there’s no senior marketing lead driving things forward
That’s where I come in.
I help founder-led businesses make sense of what matters most - creating joined up strategies that align brand, marketing and commercial growth.
Whether you need strategic direction, a fresh perspective or hands-on leadership for a specific project, I bring clarity, structure and momentum.
I’ve spent over 25 years building brands across:
London agencies
major FMCG businesses
independent consultancy
Including work with brands such as Doritos, Danone and Budweiser, alongside many founder-led challenger and artisan brands.
Today, I specialise in working with food, drink and lifestyle businesses who want thoughtful, commercially grounded marketing support that flexes around their stage of growth.
I’m equally comfortable:
shaping long-term brand strategy
launching new products
leading creative projects
managing agencies and freelancers
developing marketing plans that are realistic as well as inspiring
My approach is collaborative, pragmatic and tailored - combing strategic thinking with real-world implementation experience.
A senior strategic partner with hands-on experience
How I can support your business
Brand strategy & positioning
Clarifying what makes your brand different and how to communicate it confidently.
Marketing strategy
Creating focusing marketing plans aligned to your commercial goals and resources.
Brand development & launches
Helping shape new products, propositions and customer experiences from the ground up.
Fractional marketing leadership
Senior-level marketing direction for businesses not ready for a full-time hire.
Creative & project leadership
Managing websites, packaging, partnerships, campaigns and creative partners to keep moving smoothly.
Why clients choose to work with me
Because they want:
senior strategic thinking without corporate complexity
someone who understands founder-led businesses
commercially grounded creative ideas
a flexible, collaborative approach
clarity and direction rather than marketing overwhelm
Many of my clients stay with me for years because I become a trusted extension of their team - combining strategic oversight with practical delivery support when needed.
Looking for strategic marketing support that feels practical, collaborative and commercially focused?
Whether you need help refining your brand, launching something new or bringing structure to your marketing, I’d love to hear more about your business.